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Is your distributor up to the challenges ahead?

Is your distributor up to the challenges ahead?  We have an evaluation tool (Distributor Evaluation Tool – DAT) that will tell you and highlight what needs fixing or replacing… Read more
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Are your people getting the right share of mind / share of voice with your distributors?

    Are your people getting the right share of mind / share of voice with your distributors?     We have the training and development programme to fix it. It cov… Read more
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Marketing and CRM without Analytics are Nothing

Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
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What Great Customer Data Quality Reporting Looks Like

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more

Listen to what it’s like studying for a Doctorate

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more
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Customer Attuned Director Guest Speaker at The University of Southampton

CA Ltd Director ,Mark Hollyoake delivered a guest lecture at the University of Southampton today.  Over the course of two hours Mark led an interactive session that explored; Th… Read more
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First week back from vacation
Gary’s just back from the States; “First week back from vacation, and a number of great meetings and phone calls with new and existing clients. Interestingly, a wide… Read more
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Business Development Managers (BDM) & the Underwriter relationship

The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more

If Customer Data Is The New Marketing Battleground, Then Analytics Are The New Weapons Guidance Systems

In my previous blog I argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value that’s often hidden in inaccessibl… Read more