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Don’t Neglect the Political Dimension of Applying Analytics or Insight

To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on… Read more
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Turning Business Intention Into Reality

At our recent breakfast event in Edinburgh, one of the topics covered was the challenges associated with turning business intent into reality. During the event, it was highlight… Read more
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Customer Attuned Tackle the Healthcare Industry in Partnership with Spirit Access

Customer Attuned are pleased to announce that a partnership has been formed with Spirit Access, part of Spirit Health Group, to develop best practice for Key Account Management i… Read more
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Susan And Bill Have Relationship Problems – Episode 3

The Susan & Bill Trilogy The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – e… Read more
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Susan And Bill Have Relationship Problems – Episode 2

The Susan & Bill Trilogy Following on from last week’s post on Bill and Susan, we explore what happens next in their story. EPISODE 2: “Performing Zone” versus “Dan… Read more
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Susan And Bill Have Relationship Problems – Episode 1

The Susan & Bill Trilogy When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more

Tips from Experience: Protecting Your Less-Appreciated Technical Stars

Having given plenty of airtime to the benefit of books & podcasts, I’d like to turn to tips from experience. These are lessons learnt by leaders from practical on-the-job ex… Read more
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5 Ways to Maximise Your Investment in Developing a Capability Framework

Does your business have a capability framework in place for your people that clearly lays out the knowledge, skills and expertise needed to work effectively in each role? If the an… Read more
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Account Management in Financial Services – Expert Salesmen or Experts Who Can Sell?

How good are you at selling and managing relationships within an expert-led industry? In this article, we look at the role of the sales and/or account management team in creating a… Read more