Continuing his exploration of B2B Customer Strategy, Peter Lavers writes:
In the first blog on this subject I covered the four “What are we trying to achieve?” components of great… Read more
https://customerattuned.com/wp-content/uploads/2015/04/00142_128_CA_Article-Headers_JULY_2.jpg320702Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-04-29 16:52:072022-09-08 09:47:0812 Critical Components of Customer Strategy – Part 2
Top CX Influencer, Peter Lavers, shares his expertise on B2B Customer Strategy in this the first of three posts.
In my c.100 customer management capability assessments in all typ… Read more
https://customerattuned.com/wp-content/uploads/2015/04/00142_128_CA_Article-Headers_JULY_v2.jpg320702Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-04-29 16:37:242022-09-08 09:47:0912 Critical Components of Great B2B Customer Strategy – Part 1
In article two we explored and discussed the second level of B2B customer relational interdependence, that of shallow dependence. In article three, we explore ‘shallow i… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-04-29 16:09:052022-09-08 09:47:30Shallow Interdependence – Part 3
People remember how they feel, not how well they were processed
Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-04-28 14:14:272022-06-23 10:56:19CRM Steps for Success – Plotting the Journey Part 4 of 7
Human beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-04-28 10:22:582022-06-23 10:56:19CRM Steps for Success – What’s in it for me? Part 6 of 7
Occupying the same market as your suppliers with transactional relationships? This is a challenge for any business, learn how to manage co-existence in this e-book.
The Trust La… Read more
https://customerattuned.com/wp-content/uploads/2015/10/The-Trust-Ladder-1.jpg14191000Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-04-22 17:01:152022-06-22 11:27:32The Trust Ladder
We work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-04-22 15:01:032022-09-08 09:47:09Improving Customer Planning through greater Attunement
Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-04-21 14:00:212022-06-23 10:56:19CRM Steps for Success – Making the case for change – Part 3 of 7
“Just who is the customer here?”
In this article, the third in our series exploring the intermediated / broker relationships in Financial Services, we focus on the q… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Alan Thompsonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgAlan Thompson2015-04-15 10:45:412022-06-22 12:50:11Customer Management in a world of Intermediaries and Brokers
“Expert salesmen or experts who can sell?”
How good are you at selling and managing relationships within an expert led industry?
In our first financial services ar… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Alan Thompsonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgAlan Thompson2015-04-08 10:39:402022-06-22 12:57:26Account Management in the complex world of Financial Services