B2B Thought Leadership Shared at Loughborough and Edinburgh Napier Universities

Customer Attuned continues to develop and share thought leadership on B2B Customer Management. Last week, Mark Hollyaoke was a guest speaker at the Loughborough and Edinburgh Napier Universities.

The Trust Dividend – Loughborough University

Occupying the same market as suppliers with transactional relationships is a challenge for any business, Mark explained how to manage co-existence within B2B relationships and how Trust can be leveraged for equitable relations, to the inaugural ‘Service Management Doctoral Colloquium 2016’ organised by Loughborough Uni’s business school.

Download The Trust Ladder ebook here

CRM Building a B2B Customer Centric Organisation – Edinburgh Napier University

Customer centricity is a business philosophy that can be developed in a systematic way. Mark’s talk focused on how exploring “what’s next?” together with the ‘darker side‘ of all customer information and data, that technology can be the enabler, not the catalyst.

Download the B2B Customer Centricity Masterclass here

As thought leaders in Customer Management, Trust and Business to Business we are more than happy to share our thinking with the business community, business schools and academic institutions. If you are interested drop us a line.

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Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.