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Trust Talk – “Trust as an element of Customer Development”

Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
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Seven ideal characteristics of a B2B influencer

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
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What can B2B learn from the Carillion Liquidation?

Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company. I have no wish to add to the finger-… Read more
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5 ways to increase support team productivity

Welcome to our new guest blogger Jason Grills, who specialises in customer service enhancement and productivity. “Productivity is being able to do things that you were never a… Read more
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Communicating GDPR within your business

In another guest blog from our friend and associate Paul Laughlin, we turn our attention towards the looming General Data Protection Regulation (GDPR) reforms of data protect… Read more
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Peter Lavers featured in Dimension Data blog on Location-based Services

Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exac… Read more
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Marketing and CRM without Analytics are Nothing

Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
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What Great Customer Data Quality Reporting Looks Like

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more