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Marketing and CRM without Analytics are Nothing

Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
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What Great Customer Data Quality Reporting Looks Like

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more

If Customer Data Is The New Marketing Battleground, Then Analytics Are The New Weapons Guidance Systems

In my previous blog I argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value that’s often hidden in inaccessibl… Read more

SAS Analytics Experience, Amsterdam

Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in dat… Read more

Customer Data: The New Marketing Battleground

I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)!… Read more
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Two of the Most Common Mistakes Companies Make in Customer Experience

CXM the Customer Experience Magazine has recently published an article by one of our Customer Attuned Directors, Peter Lavers. In the article, Peter shares his experience from o… Read more
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Customer Attuned Director recognised as one of 20 leading CRM experts

Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter rec… Read more
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Finding the right answers to your $64,000 questions

So, back with the theme of the original TV series, who wants to win the prize? And here we are with three fabulous questions – where is my significant growth going to come from? Who i… Read more