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What is the customer reaction to GDPR telling us about our data culture?

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more
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Using your Relationship Experience to Build Trust

Using your Relationship Experience to Build Trust A lot has been written about how the relationship experience creates competitive advantage in an increasingly commoditising… Read more
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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more
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Dimension Data 2018 Global Customer Experience Benchmark Survey

Customer Attuned Director and Head of Relationship Quality, Peter Lavers, has been commissioned by Dimension Data to contribute to its 2018 Global Customer Experience Benchma… Read more
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We are delighted to welcome Andy Field as a new Non-Exec Director

Customer Attuned are excited to announce the appointment of Andy Field as a Non-Executive Director (NED). Andy is a highly experienced executive and non-executive. His busines… Read more
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Trust Talk – “Trust as an element of Customer Development”

Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
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Seven ideal characteristics of a B2B influencer

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
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What can B2B learn from the Carillion Liquidation?

Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company. I have no wish to add to the finger-… Read more
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5 ways to increase support team productivity

Welcome to our new guest blogger Jason Grills, who specialises in customer service enhancement and productivity. “Productivity is being able to do things that you were never a… Read more
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Communicating GDPR within your business

In another guest blog from our friend and associate Paul Laughlin, we turn our attention towards the looming General Data Protection Regulation (GDPR) reforms of data protect… Read more