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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more
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Communicating GDPR within your business

In another guest blog from our friend and associate Paul Laughlin, we turn our attention towards the looming General Data Protection Regulation (GDPR) reforms of data protect… Read more
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Peter Lavers featured in Dimension Data blog on Location-based Services

Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exac… Read more
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Marketing and CRM without Analytics are Nothing

Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
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What Great Customer Data Quality Reporting Looks Like

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more
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SAS Analytics Experience, Amsterdam

Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in dat… Read more
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Customer Attuned Director recognised as one of 20 leading CRM experts

Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter rec… Read more
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Leading Through Insight

The internet of things, big data and access to information at the click of a button mean we are awash with more information than we have ever had as sales leaders. This often revolves… Read more