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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more
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Top 9 Customer Experience Influencers

We’re delighted to report that one of our founding directors Peter Lavers has again been featured by Capterra as one of the top influencers in the world in the field of Custom… Read more
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Marketing and CRM without Analytics are Nothing

Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
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What Great Customer Data Quality Reporting Looks Like

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more
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SAS Analytics Experience, Amsterdam

Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in dat… Read more
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CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketi… Read more
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New Infographic: Challenges facing the Auto Industry

The automotive sector is facing massive changes in the next 10 years. How will this affect your customer management? Download the infographic in pdf  … Read more
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Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them

Obstacle 1: Numbers Focus This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if yo… Read more
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The Great Debate (7) – Analytics & Insight

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more