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CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketi… Read more
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Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Dig… Read more

Digital Personalisation – The Revolution is upon us! Plotting the user Journey

In my last article I looked at how you should go about building user personas. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience man… Read more

Digital Personalisation – The Revolution is upon us! Part I, developing Personas

Summary Understand the key first steps in developing a digital personalisation strategy Know more about your customers and their needs Convert more customers by delivering rel… Read more
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Are you ready for the Digital Personalisation Revolution

80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to b… Read more
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How to build social media into your contact strategy

60 Second Strategies: How to build social media into your contact strategy – without the headache There are many systems and methods for understanding social media. Havin… Read more