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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more
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Peter Lavers recognised as top CX influencer

Our founding director and Head of Relationship Quality Peter Lavers has again been recognised as one of the world’s top influencers in Customer Experience (CX). Peter wil… Read more
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Think 2018

We’re delighted to announce that Customer Attuned director Peter Lavers will be participating at IBM Watson’s showcase Think 2018 conference in Las Vegas in March… Read more
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Watson Commerce B2B Tweetchat – 13 February, 6pm UK time

Customer Attuned director Peter Lavers will be co-hosting an IBM Watson Commerce B2B tweetchat with Melissa Gonzalez (award winning retail strategist) on Tuesday 13 February a… Read more
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NS&I and Atos Featured in NelsonHall Article

Customer Attuned clients NS&I and Atos have been featured in a great article from NelsonHall on transforming the digital customer experience. You can read the full article a… Read more
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Peter Lavers featured in Dimension Data blog on Location-based Services

Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exac… Read more
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CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketi… Read more
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Are you ready for the Digital Personalisation Revolution

80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to b… Read more