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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more
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Peter Lavers recognised as top CX influencer

Our founding director and Head of Relationship Quality Peter Lavers has again been recognised as one of the world’s top influencers in Customer Experience (CX). Peter wil… Read more
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Dimension Data 2018 Global Customer Experience Benchmark Survey

Customer Attuned Director and Head of Relationship Quality, Peter Lavers, has been commissioned by Dimension Data to contribute to its 2018 Global Customer Experience Benchma… Read more
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CONTACTUM Sales Academy

Had a terrific first session with the graduate intake for the CONTACTUM Sales Academy; very enthusiastic bunch of guys and they will help shape the wider sales academy programme t… Read more
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Developing the Sales Academy

Had a great day with Nigel and the sales colleagues from CONTACTUM  at an exhibition in Exeter – great insights to help develop the Sales Academy, and first hand experience of d… Read more
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Trust Talk – “Trust as an element of Customer Development”

Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
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Deep-Insight CRQ

In January, our CRQ partners Deep-Insight took their own medicine and conducted a CRQ (Customer Relationship Quality) assessment on their own partners and customers to ask what… Read more
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Think 2018

We’re delighted to announce that Customer Attuned director Peter Lavers will be participating at IBM Watson’s showcase Think 2018 conference in Las Vegas in March… Read more
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Seven ideal characteristics of a B2B influencer

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more