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Customer Attuned Director to Speak at British Academy of Management Conference

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
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The DNA of Trust

Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more
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Customer Attuned spotlights Employee Relationship Quality (ERQ)

Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more
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Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early resul… Read more
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Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more
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Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 3: Silo’d Organisation This is the third blog in our series based on the early res… Read more
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Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 2: Multi-channel Journey This is the second blog in our series based on the early re… Read more