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The DNA of Trust

Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more
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12 Days of Xmas #6: My head of customer experience said to me “If Santa can map his journey to deliver on time then why can’t we?”

On the 6th day of Christmas my head of customer experience said to me, “If Santa can map his journey to deliver on time then why can’t we?” Well ok, that may be too difficult a tas… Read more
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12 Days of Xmas #2: A broker said to me “You listened to me and improved your service”

On the 2nd day of Christmas my top broker said to me “You really listened to me and improved your service”. Is this something you might hear from your brokers? Would you know the c… Read more
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Four key areas for developing a proposition for intermediated business

Does your business rely heavily on an intermediary as part of the overall customer journey? If so, the process for developing a compelling proposition is more complex than simply… Read more
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The world of insurance is complex. Do you understand how it works?

CUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS  Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mo… Read more
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Distributor Management Assessment

Distributor Relationships as your Competitive Advantage ‘Marry in haste, repent at leisure’ _ this is often the most common problem in B2B distributor relationships. Prin… Read more
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Would you like to increase your broker revenues by up to 37%?

The Hidden Opportunity Recent research into the relationships between brokers and insurance companies has revealed a significant opportunity to increase the overall sha… Read more