How to use Trust DNA™ for Business Development
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
Trust Talk – “Trust as an element of Customer Development”
Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
Seven ideal characteristics of a B2B influencer
Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
‘TRUST’ – THE PARTNERSHIP GLUE
How strong is the relationship with your most important customer? Over the last 15 years we have been researching and exploring trust as an indicator of partnership strength.
Whe… Read more
Customer Attuned Director to Speak at British Academy of Management Conference
Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference
The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
Trust as a business developer
Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
The DNA of Trust
Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development.
In this blog, using insight from lite… Read more
Trust in Me ~ now three years in
Mark Hollyoake shares insights from his doctorate on trust within B2B
What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
Working with Distributors – Back to Basics
In this article, we unpick some of the common complexities of working with distributors; getting back to basics.
Contrary to most organisation’s belief, it’s possible to im… Read more
The Softer Side of Trust Building
When looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories:
HARD: the pr… Read more
