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Customer Attuned Director to Speak at British Academy of Management Conference

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
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Trust as a business developer

Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
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The DNA of Trust

Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more
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Trust in Me ~ now three years in

Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
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Trust – Too much of a Good Thing?

Client relationships are a peculiar, they can take forever to develop and nurture, and can be terminated at short notice. Conversely, they can feel secure and comfortable, yet do… Read more
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Building Trust into your Customer Plans

Few people would doubt that building trust forms one of the foundations of a positive and mutually beneficial relationship. Yet, within B2B a lot of research into trust tends to be… Read more
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Trust & Commitment: Chicken and Egg?

Mark Hollyoake shares insights from his doctorate on trust within B2B This week I’m grappling with a chicken and egg situation: trust and commitment. Good B2B customer managem… Read more
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Define Trust – What’s in a name?

Mark Hollyoake shares insights from his doctorate on trust within B2B When I began my DBA, the first academic task was to define what trust meant in the context of B2B. There are many… Read more
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Trust in Me?

Mark Hollyoake shares insights from his doctorate on trust within B2B Trust in me. What do we really know about trust? It may be the subject of numerous books and conference papers,… Read more
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Is conflict within a B2B relationship a bad thing? Part 3 of 3

In our third blog on Conflict within Business to Business (B2B) relationships we focus on ways organisations can prevent relationships from becoming over-dependent. This blog… Read more