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Business Development Managers (BDM) & the Underwriter relationship

The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more
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Customer Attuned Director to Speak at British Academy of Management Conference

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
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Trust as a business developer

Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
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The DNA of Trust

Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more
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Trust in Me ~ now three years in

Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
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Is conflict within a B2B relationship a bad thing? Part 3 of 3

In our third blog on Conflict within Business to Business (B2B) relationships we focus on ways organisations can prevent relationships from becoming over-dependent. This blog… Read more
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Is conflict within a B2B relationship a bad thing? Part 2 of 3

Our second blog on conflict within B2B relationships focuses on some of the unanticipated downsides arising from strongly bonded trust relationships. This blog has been publis… Read more