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Managing Distributors as Partners

Our new book is out! It’s only taken three years to write….. MANAGING AND DEVELOPING YOUR DISTRIBUTOR RELATIONSHIP Are you considering using distributors, or unsu… Read more
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Dimension Data revolutionises the Tour de France viewing experience

I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more
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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more
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Peter Lavers recognised as top CX influencer

Our founding director and Head of Relationship Quality Peter Lavers has again been recognised as one of the world’s top influencers in Customer Experience (CX). Peter wil… Read more
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Dimension Data 2018 Global Customer Experience Benchmark Survey

Customer Attuned Director and Head of Relationship Quality, Peter Lavers, has been commissioned by Dimension Data to contribute to its 2018 Global Customer Experience Benchma… Read more
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Deep-Insight CRQ

In January, our CRQ partners Deep-Insight took their own medicine and conducted a CRQ (Customer Relationship Quality) assessment on their own partners and customers to ask what… Read more
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Think 2018

We’re delighted to announce that Customer Attuned director Peter Lavers will be participating at IBM Watson’s showcase Think 2018 conference in Las Vegas in March… Read more
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Seven ideal characteristics of a B2B influencer

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
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Watson Commerce B2B Tweetchat – 13 February, 6pm UK time

Customer Attuned director Peter Lavers will be co-hosting an IBM Watson Commerce B2B tweetchat with Melissa Gonzalez (award winning retail strategist) on Tuesday 13 February a… Read more
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The Future and Challenges of Customer Experience

A little while ago a Helsinki-based customer feedback analytics company called Lumoa asked me to contribute to a blog series they were writing on the future of Customer Experienc… Read more