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Seven ideal characteristics of a B2B influencer

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
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Communicating GDPR within your business

In another guest blog from our friend and associate Paul Laughlin, we turn our attention towards the looming General Data Protection Regulation (GDPR) reforms of data protect… Read more
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Customer Attuned Director Guest Speaker at The University of Southampton

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more
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Finding the right answers to your $64,000 questions

So, back with the theme of the original TV series, who wants to win the prize? And here we are with three fabulous questions – where is my significant growth going to come from? Who i… Read more
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Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early resul… Read more
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Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more
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Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 3: Silo’d Organisation This is the third blog in our series based on the early res… Read more
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Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 2: Multi-channel Journey This is the second blog in our series based on the early re… Read more
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Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them

Obstacle 1: Numbers Focus This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if yo… Read more