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Customer Attuned Director Guest Speaker at The University of Southampton

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more
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Top 5 Strategic Priorities of B2B Customer Management in 2016

Being “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an inter… Read more
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The Golden Threads: Part 12 (of 12): Information & Technology

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of… Read more
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The Golden Threads: Part 9 (of 12): Organisational Design

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of… Read more