2019 – Crystal Ball Time - Customer Attuned

It’s that time of year again for us to look ahead and try to make sense of the challenges ahead.

Despite the political and world turmoil, business continued to tick along in 2018, albeit with a greater wariness around risk, investment and steady-as-she-goes development.

This means the only certain prediction we can make for 2019 is to expect more uncertainty. In this environment it’s back to basics, so it’s important to focus on what you are really good at. Consider asking your business these key questions:

What’s the quality of your key customer relationships?
What are we really good at and will this change in 2019?
What are our intentions for 2019; growth, maintain, release cost?
How will we make them a reality?
What’s the mutual value benefit?
Can our people deliver it, or will they need some help?

In this air and era of uncertainty, success can favour the brave.

To take the next step towards becoming a well-led, joined-up and customer centric business in 2019 – contact Customer Attuned on hello@customerattuned.com.

Mark Hollyoake, Customer Attuned Founder and business capability practice director.

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Dr Mark Hollyoake

Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.

He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.

Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.

Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.

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