Customer Attuned Appoints Professor Merlin Stone as a new Director- Customer Attuned

Customer Attuned Limited announced today that Professor Merlin Stone will be joining their board adding more weight to their research division. Professor Stone comes with a wealth of experience in the field of B2B marketing and was listed as one of the top 50 Marketing thinkers, by the Chartered Institute of Marketing. He is also accredited with being one of the most influential people in the development in e-commerce.

“I am delighted to join Customer Attuned as a Director and look forward to building better B2B relationships for their clients” Professor Stone commented.

Professor Merlin Stone is author and co-author of many articles and thirty books on customer management. He is a Fellow of the Chartered Institute of Marketing and an Honorary Life Fellow of the UK’s Institute of Direct and Digital Marketing. He is also on the editorial advisory boards of several academic marketing journals. Professor Stone is an active researcher on many aspects of customer management. He has a first class honours degree and doctorate in economics from Sussex University, UK. In parallel to his business career, he has also pursued a full academic career, holding senior posts at various universities. He is now a visiting professor at De Montfort, Oxford Brookes and Portsmouth Universities, teaches on the Google digital marketing course, teaches marketing strategy and planning at Westminster University, and teaches and develops teaching material in economics for the Open University.

Peter Lavers, co-founder of Customer Attuned said “Bringing Merlin on board with the business only strengthens our reputation for innovation in Business-to-Business Customer Management. His appointment is a sign of the great work we have been doing in the field and are continually committed to doing so.”

Customer Attuned is a boutique B2B Customer Experience Management consultancy, whose Directors and associates are innovators in their field that provide a number of core business analysis and improvement services.

For more information please contact:

Ellie Luk – Head of Marketing and PR

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Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.

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