Customer Attuned Director speaks at Napier University
A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark covered where CRM originated from, definitions, B2B vs B2C, and how you would implement it by way of case study examples.
Latest posts by Dr Mark Hollyoake (see all)
- Stop hiding behind your computer and get out to see your customers! - March 6, 2024
- B2B Trust Research: What are Boundary Spanners? - January 31, 2024
- A Business to Business Model of Trust - June 27, 2023