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Don’t Neglect the Political Dimension of Applying Analytics or Insight

To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on… Read more
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3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more
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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more

Customer Data: The New Marketing Battleground

I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)!… Read more