B2B Customer Strategy Archives

B2B Customer Management, B2B Trust, Blog, Building Trust into your Customer Plans, CRM, Customer Experience Improvement, Customer Management, Customer Management Due Diligence & Evaluation, Customer Relationship Strategy, Planning, Relationship Quality, Strategy, Trust, Trust Talks

2019 – The Growth of Trust as a Core B2B Relationship Driver

“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutua… Read more

January 25, 2019/0 Comments/by Mark Hollyoake

B2B Trust, Blog, CRM, CRQ Assessment, CRQ NPS, Customer Centricity, Customer Experience Improvement, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Proposition Development, Customer Relationship Strategy, Customer Value Management, News, Planning, Relationship Quality, Trust

What Will Your Customer Relationship Quality Be In 2019?

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your… Read more

January 11, 2019/0 Comments/by Peter Lavers

Blog, Customer Centricity, News, Planning, Strategy

2019 – Crystal Ball Time

It’s that time of year again for us to look ahead and try to make sense of the challenges ahead. Despite the political and world turmoil, business continued to tick along in 2018, a… Read more

January 7, 2019/0 Comments/by Mark Hollyoake

CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, News, Relationship Quality, Strategy

Think 2019

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter wil… Read more

January 6, 2019/0 Comments/by Mark Hollyoake

B2B Trust, Blog, News

Listen to what it’s like studying for a Doctorate

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more

October 24, 2017/0 Comments/by Mark Hollyoake

B2B Customer Management, Blog, Business Capabilities, News, Strategy, The Golden Threads

Customer Attuned Director Guest Speaker at The University of Southampton

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more

October 23, 2017/0 Comments/by Mark Hollyoake

B2B Customer Management, Building Your Capability & Competency Framework, Business Capabilities, Business Case Development, Business Requirements Definition, Customer Information Planning, Customer Management, Customer Value Management, Digital, Digital Strategy, Joint Business Planning, Key Account Management, Operations, People Capabilities, Sales Capability Development, Sales Development

‘More and Better for Less’

An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more

August 30, 2017/0 Comments/by Mark Hollyoake

CRQ Assessment, Customer Experience Improvement, Customer Journey Mapping, Customer Proposition Development, Customer Relationship Strategy, Customer Value Management, Digital, Digital Strategy, Event Speakers, News, Relationship Quality

CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketi… Read more

March 20, 2017/0 Comments/by Mark Hollyoake

Building Your Capability & Competency Framework, Business Requirements Definition, CRM Readiness, Customer Attuned Assessment, Customer Management Systems, Insight Based Selling, The Golden Threads

The Golden Threads: Part 12 (of 12): Information & Technology

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of… Read more

July 14, 2015/by Peter Lavers

B2B Customer Management, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Champion-led Change, Customer Attuned Assessment, Joint Business Planning, Key Account Management, Operations, Planning, Sales Development, Strategy, The Golden Threads

The Golden Threads: Part 11 (of 12): Ways of Working

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of… Read more

July 13, 2015/by Peter Lavers

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