B2B Customer Strategy Archives - Page 3 of 6

What is your Customer Relationship Purpose? B2B Trust Series Part 1

March 18, 2021/in B2B Trust /by Dr Mark Hollyoake

What is your Customer Relationship Purpose? How many of us have actually taken the time to ask ourselves this question and then tried to answer it? And having thought it through, ha… Read more

Why treating customers fairly should be a top priority

February 3, 2021/in Customer Management /by Peter Lavers

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

Peter Lavers Voted as top CX Professional

February 2, 2021/in News /by Ellie Luk

We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more

Salesforce Gratitude Campaign

December 10, 2020/in Sales and Account Management /by Ellie Luk

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more

Unpacking the B2B Trust DNA™ Model

July 1, 2020/in B2B Trust /by Dr Mark Hollyoake

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more

Not making your targets? Don’t despair!

May 11, 2020/in Sales and Account Management /by Peter Lavers

Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic. Some won’t make it. Falling sales and profits? Many are… Read more

Look at your customer segments, can you see the value?

February 25, 2020/in Customer Management /by Gary Lunt

Look at your customer segments, can you see the value? Where is the growth? Who are the top spenders? How do you classify them? How do you get them to spend more? This is what customer v… Read more

Mark Hollyoake gains his Doctorate on B2B Trust

January 27, 2020/in B2B Trust /by Dr Mark Hollyoake

Huge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust. Is it… Read more

Consumer Loyalty 2030

January 13, 2020/in Customer Management /by Peter Lavers

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

Trust is not a binary on/off switch

December 17, 2019/in Embedded Trust /by Peter Lavers

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more

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