Posts

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3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more
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Build a Better Customer Experience – Tips from CX Experts

Peter Lavers contributes to a new e-book from Panviva: Build a Better Customer Experience – Tips from 10 CX Industry Experts! 10 leading influencers and innovators in th… Read more
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Think 2019

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter wil… Read more
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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more

Customer Data: The New Marketing Battleground

I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)!… Read more
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Customer Attuned Director recognised as one of 20 leading CRM experts

Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter rec… Read more

Customer Attuned Director speaks at Napier University

A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark… Read more
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CRM steps for success – Part 2 of 7

In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more
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CRM Steps for Success – Plotting the Journey Part 4 of 7

People remember how they feel, not how well they were processed   Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more