The SAS Global Forum is an event that brings together the most curious minds in analytics and data science.
It is a must for anybody interested in being more insight-led as a busines… Read more
https://customerattuned.com/wp-content/uploads/2021/05/SASGF.jpg10801080Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2021-05-13 14:21:182023-06-21 09:08:16SAS Global Forum
Why building, protecting and recovering trust is a business imperative
By Peter Lavers and Mark Hollyoake
Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
https://customerattuned.com/wp-content/uploads/2019/12/SAS-CX2030_1.jpg284725Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2019-12-17 14:42:172023-06-21 09:12:06Trust is not a binary on/off switch
There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more
https://customerattuned.com/wp-content/uploads/2019/12/CVMseg1.jpg461460Paul Westonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPaul Weston2019-12-17 11:43:332022-06-23 12:39:36Six barriers to meaningful Customer Value Analysis – and how to get over them
How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates?
The retail sector is under much scrutiny at the moment… Read more
https://customerattuned.com/wp-content/uploads/2019/01/SAS-shopper-price-sensitivity.png7161484Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2019-01-31 04:04:342022-09-08 10:19:553 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up
Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more
https://customerattuned.com/wp-content/uploads/2018/06/Digital-Shadows.jpg233744Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2018-06-18 01:00:522022-09-08 10:24:39Insight-Driven Marketing – The Intention/Reality Gap
I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)! Wh… Read more
https://customerattuned.com/wp-content/uploads/2017/09/SAS-blogs.jpg480720Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2017-09-14 14:29:172022-09-08 10:29:36Customer Data: The New Marketing Battleground