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Dimension Data revolutionises the Tour de France viewing experience

I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more
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Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more

Customer Data: The New Marketing Battleground

I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)!… Read more
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Peter Lavers Interviewed in “Next Level” Podcast

Customer Attuned Director Peter Lavers has been interviewed in this series of podcasts, which covers the subject of how to “Accelerate Your Marketing, Branding and Car… Read more