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Listen to what it’s like studying for a Doctorate

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more
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CRM steps for success – Part 2 of 7

In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more
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CRM Steps for Success – Plotting the Journey Part 4 of 7

People remember how they feel, not how well they were processed   Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more
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CRM Steps for Success – Making the case for change – Part 3 of 7

Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manage… Read more
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CRM Steps for success – Part 1 of 7

Tweet to @MarkHollyoake // According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more