Posts

Listen to what it’s like studying for a Doctorate

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more
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Business Development Managers (BDM) & the Underwriter relationship

The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more
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The DNA of Trust

Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more
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Trust in Me ~ now three years in

Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
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Trust – Too much of a Good Thing?

Client relationships are a peculiar, they can take forever to develop and nurture, and can be terminated at short notice. Conversely, they can feel secure and comfortable, yet do… Read more
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Building Trust into your Customer Plans

Few people would doubt that building trust forms one of the foundations of a positive and mutually beneficial relationship. Yet, within B2B a lot of research into trust tends to be… Read more
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Trust & Commitment: Chicken and Egg?

Mark Hollyoake shares insights from his doctorate on trust within B2B This week I’m grappling with a chicken and egg situation: trust and commitment. Good B2B customer managem… Read more
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Define Trust – What’s in a name?

Mark Hollyoake shares insights from his doctorate on trust within B2B When I began my DBA, the first academic task was to define what trust meant in the context of B2B. There are many… Read more
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Trust in Me?

Mark Hollyoake shares insights from his doctorate on trust within B2B Trust in me. What do we really know about trust? It may be the subject of numerous books and conference papers,… Read more