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Talking Trust for IBM’s Latest thinkLeaders Podcast

As part of my role as an IBM Futurist, I was asked to feature as a guest for the thinkLeaders Podcast, recorded from the IBM Think 2019 Conference in San Francisco. In the podcast entitled “Why aren’t there more Chief Trust Officers?”, I discuss the importance of integrating CRM across the business and how trust is at the heart of B2B customer experiences. You can listen to the podcast in a number of ways here:

Listen on iTunes

Listen on Spotify

Listen on SoundCloud

Peter Lavers

Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
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