New Customer Management or Customer Experience initiatives often struggle to compete for budget with traditional marketing. However, Marketing Directors world-wide are being challenged to be more results (ROI) focused, which perfectly aligns to a shift to a more customer centric approach.
Customer Management teams should be challenged to build a hard-nosed business case for customer strategy-driven investments. These should include ‘soft’ benefits but not use them as an excuse for inadequate rigor or governance.
Great ideas and a passion for customers are not enough. You need to develop a compelling business case and deliver it to decision makers and C Level executives.
Our methodology helps you:
- Generate ideas
- Consider whether your idea is realistic and can move into business case generation
- Assess your idea by applying critical success factor testing to it
- Summarise the idea into a digestible format and create the business case documentation
- Pitch it to your key decision makers
Our subject matter experts have real world experience in the field, so you know the consultant working on your project can deliver real value and insight.
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