The world is changing fast and B2B companies must face up to the fact that customers are exercising their power and making ever-increasing demands of their suppliers.
The winners in 21st century customer management will be the companies that strike the best balance between aims/objectives that often compete:
Every company will have a unique balance to strike, and often a different balance for key accounts vs. mainstream customers. Long-term high-quality relationships are built upon a balance that works commercially for the customer and the supplier that builds trust and commitment over time.
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Our Services help you maximise value, optimise satisfaction and minimise account attrition: