We have two recent examples of problems within massive UK businesses, one which appears to understand the power and value of trust and another which does not.
In June the systems pr… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 17:55:582022-06-23 10:32:13RBS vs O2 – Understanding the power and value of trust
Was there ever a golden era when people ran businesses to earn a good living and contribute to the society that provided the foundation for their good fortune?
We seem to have evolve… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 16:59:202022-09-08 09:37:41Is it really success if it’s not equitable?
The concept of equity emanates from law – the idea (or ideal!) of fairness in dealings between two individuals/organisations. But how does this concept translate into B2B… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 16:54:362022-09-08 09:38:27Equitability in B2B Relationships
Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 16:53:272022-06-23 10:33:48How do I know how much my business is trusted?
The Hidden Opportunity
Recent research into the relationships between brokers and insurance companies has revealed a significant opportunity to
increase the overall share… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Benjamin Treshamhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgBenjamin Tresham2015-02-28 16:05:002022-06-23 13:05:57Would you like to increase your broker revenues by up to 37%?
Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 16:01:102022-06-23 10:33:48What B2B Industry Leaders are saying about Trust
Trust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Benjamin Treshamhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgBenjamin Tresham2015-02-28 16:00:102022-06-23 10:33:48Taking trust for granted is not a neutral option
In the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 14:58:172022-06-23 10:40:00Rehabilitating the word ‘equitable’ in B2B customer relationships
The Oxford English Dictionary’s definition of interdependence is (unsurprisingly): “depend on each other”, yet until recently we saw little evidence of t… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 14:57:012022-06-22 12:50:12Interdependence in B2B customer management – what do we mean?
Within B2B, customers and suppliers are increasingly recognising levels of interdependence along the entire value chain as they come together to create a product or service.
Hi… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 14:55:162022-06-23 10:40:00Building Interdependence in B2B Customer/Supplier Relationships