80% of CMO’s aren’t ready for the automation revolution, how will you manage it?
Plotting your user/customer journey
Understand the main customer touch points and how to best ex… Read more
https://customerattuned.com/wp-content/uploads/2015/10/Digital-Personalisation-Revolution-Thought-Leadership-v1-PUPLISHED-1.jpg14131000Benjamin Treshamhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgBenjamin Tresham2015-05-20 11:36:542022-09-08 09:50:22Are you ready for the Digital Personalisation Revolution
Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder.
We highlight key characteristics of top performers.
KNOWL… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-05-18 11:59:092022-06-23 13:14:43The key characteristics of high performing Customer Management organisations on the Trust Ladder
While cost-release has been the focus for efficiency and improvement in recent years, few organisations effectively translate commercial needs into operational capability t… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-05-11 11:50:392022-06-23 10:32:13Trust Part 2: Aiming for cost-release while improving B2B customer efficiency?
In the next three blogs we highlight what happens when you suffer deep dependence on your customers and what affects it has on your company – The Trust Ladder can show you how t… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-05-05 11:30:412022-09-08 09:50:22Are you suffering deep dependence with your B2B customers?
Many CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-05-01 14:36:252022-06-23 10:56:19CRM Steps for Success – Managing Expectations, Part 5 of 7
In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-05-01 13:54:302022-06-23 10:56:19CRM steps for success – Part 2 of 7
One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’.
That g… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-05-01 13:29:302022-09-08 09:51:09Satisfaction or ‘Statisfaction’?
60 Second Strategies: How to build social media into your contact strategy – without the headache
There are many systems and methods for understanding social media. Havin… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Benjamin Treshamhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgBenjamin Tresham2015-05-01 12:36:192022-09-08 09:50:22How to build social media into your contact strategy
How effective customer management can add value to your customers while improving your bottom line
By Mark Hollyoake and Professor Merlin Stone
Luvata supplies components and m… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Merlin Stonehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgMerlin Stone2015-05-01 12:28:242022-06-22 12:50:11How effective customer management can add value to your customers
In article four we explored and discussed the fourth level of B2B customer relational interdependence, that of deep dependence. In article five, we explore ‘deep inter-depende… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-05-01 12:02:372022-09-08 09:50:22Deep Inter-Dependence – Part 5