Dr Mark Hollyoake

Why Distributor Management Is The Same As Good Customer Management. Part 1 of 4

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To celebrate the launch of our new Distributor Management Programme, Distributor Management Expert Mark Hollyoake unpicks some of the complexities of working with distributo… Read more
Ellie Luk

Webinar on March 10: Using a Systemic Process to Unlock Value for Your Customers

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“Customer power is shifting, and the trajectory is dynamic. Buoyed by enhanced consumer choice and a proliferated omni-channel environment, the growing challenge call… Read more
Dr Mark Hollyoake

Is conflict within a B2B relationship a bad thing? Part 3 of 3

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In our third blog on Conflict within Business to Business (B2B) relationships we focus on ways organisations can prevent relationships from becoming over-dependent. This blog… Read more
Dr Mark Hollyoake

Is conflict within a B2B relationship a bad thing? Part 2 of 3

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Our second blog on conflict within B2B relationships focuses on some of the unanticipated downsides arising from strongly bonded trust relationships. This blog has been publis… Read more
Dr Mark Hollyoake

Is conflict within a B2B relationship a bad thing? Part 1 of 3

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In the first of three blogs we explore how you can use it to your advantage to prevent relationships from becoming over dependent. This blog has been published in The Journal of Sale… Read more
Ellie Luk

B2B Thought Leadership Shared at Loughborough and Edinburgh Napier Universities

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Customer Attuned continues to develop and share thought leadership on B2B Customer Management. Last week, Mark Hollyaoke was a guest speaker at the Loughborough and Edinburgh N… Read more