April 2016 - Customer Attuned

Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey

April 29, 2016/in Customer Centricity /by Peter Lavers

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 2: Multi-channel Journey This is the second blog in our series based on the early re… Read more

Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them

April 26, 2016/in Customer Centricity /by Peter Lavers

Obstacle 1: Numbers Focus This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if you wou… Read more

Trust in Me?

April 26, 2016/in Embedded Trust /by Dr Mark Hollyoake

Mark Hollyoake shares insights from his doctorate on trust within B2B Trust in me. What do we really know about trust? It may be the subject of numerous books and conference papers,… Read more

Top CRM & Marketing Experts to Stalk on Twitter

April 22, 2016/in News /by Ellie Luk

We’re delighted to announce that Customer Attuned’s Head of Relationship Quality, Peter Lavers, has been voted as CRM & Marketing Expert to stalk on BellyCard’s Top… Read more

Make time to source a KAM Programme to improve performance

April 19, 2016/in Sales and Account Management /by Gary Lunt

The KAM Bootcamp is a tailored programme that introduces best practice to your organisation that suits your market and circumstances. Key Account Management Bootcamp gets to k… Read more

Are your key customers Ambassadors or Opponents?

April 14, 2016/in Sales and Account Management /by Gary Lunt

If you know which key customers are your ambassadors and which are opponents, what are you doing about it? If you don’t know, do you realise you’re in a position of weakness..… Read more

KAM Bootcamp Best Practices

April 12, 2016/in Sales and Account Management /by Gary Lunt

How often have you heard the statement – “we are striving for best practice” – and how often do you see it happen? And does this mean it is an aspiration rather than reality? Not anymor… Read more

What is the quality of your customer relationships?

April 8, 2016/in Customer Management /by Gary Lunt

If you cannot measure the quality of the relationship you have with your customers, how can you do something meaningful to change or improve them? Having Quality Customer Relatio… Read more

KAM Boot Camp – Are your KAM’s fit for today’s challenges?

April 4, 2016/in Sales and Account Management /by Gary Lunt

Managing large customers or a portfolio of customers can be challenging at the best of times – and sometimes it feels too difficult to do something about it because the “day job” get… Read more