Adapting to New Normal Customer Behaviour - Read the Panel Summary Here

There is widespread agreement that the New Normal will look very different to the old normal, and to get through it’s going to take leaders who champion new insight-led ways of customer engagement.”
Peter Lavers

We were delighted to host our second online panel discussion in July, which started a new series on Providing Leadership in the New Normal.

Sincere thanks are extended to our panellists for sharing their insights and stories: Kirk Bradley, Director of Commercial Operations at Bupa’s UK Insurance division; Tiffany Carpenter, Head of Customer Intelligence at SAS; and James Leese, Chief Customer Officer at Cox Automotive. We were ably hosted by my colleague Alan Thompson of Customer Attuned.

In this summary, we recap the key points that were discussed during the event,

firstly on customer behavioural changes they have seen;
then on how sales and service operations have been adapted in response to those changes;
and thirdly as business leaders how the challenge of adapting so quickly has impacted on decision making and people management.

Download the summary here

Author
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Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.

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