Trust as a business developer
Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
Entries by Alan Thompson
Understanding and building sales capability
In the world of B2B, the capability of your people is crucial to your company’s success. We have drawn from a recent client engagement to share a case study demonstrating how invest… Read more
Customer Attuned spotlights Employee Relationship Quality (ERQ)
Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more
LOOKING INTO 2017 – Highly Capable Staff
As we look forward into 2017 we ask our Directors and selection of associates to comment on the year ahead.
In 2017 as in previous years, the availability of highly capable staff is k… Read more
5 Ways to Maximise Your Investment in Developing a Capability Framework
Does your business have a capability framework in place for your people that clearly lays out the knowledge, skills and expertise needed to work effectively in each role? If the an… Read more
Account management in a complex industry – “Expert salesmen or experts who can sell?”
How good are you at selling and managing relationships within an expert led industry?
In our first financial services article, we examined the importance of broker-intermediar… Read more
Customer management in a world of intermediaries and brokers – “Experts that sell – does it work”?
In the second of our series of articles exploring various issues in the intermediated world of financial services, “Expert salesmen or experts who can sell?” we looked at various… Read more
12 Days of Xmas #11: My true love gave to me a £100,000 training budget to improve my team’s Customer Management capabilities!
On the 11th day of Christmas my true love gave to me a £100,000 training budget to improve my team’s Customer Management capabilities next year!
I can imagine that many of us would be… Read more
12 Days of Xmas #8: my boss asked me to set up a Key Account Management process and I don’t know where to start
On the 8th day of Christmas I woke up in a panic as the big day was less than a week away and I still didn’t know what to buy my partner for Christmas; and at work my boss has asked me to set up… Read more
12 Days of Xmas #6: My head of customer experience said to me “If Santa can map his journey to deliver on time then why can’t we?”
On the 6th day of Christmas my head of customer experience said to me, “If Santa can map his journey to deliver on time then why can’t we?”
Well ok, that may be too difficult a task for us… Read more
building a culture of customer centricity based on B2B Trust
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