In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more
About Benjamin Tresham
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Entries by Benjamin Tresham
In my last article I looked at how you should go about building user personas. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience man… Read more
Understand the key first steps in developing a digital personalisation strategy
Know more about your customers and their needs
Convert more customers by delivering rel… Read more
80% of CMO’s aren’t ready for the automation revolution, how will you manage it?
Plotting your user/customer journey
Understand the main customer touch points and how to best ex… Read more
60 Second Strategies: How to build social media into your contact strategy – without the headache
There are many systems and methods for understanding social media. Havin… Read more
The Hidden Opportunity
Recent research into the relationships between brokers and insurance companies has revealed a significant opportunity to
increase the overall share… Read more
Trust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more
According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more