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CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist.

IBM Amplify is the premier Marketing and Commerce conference, featuring practical guidance on how to understand, target, engage and win customers across multiple channels by combining proven best practices with emerging technologies. Executives and practitioners from the marketing and commerce industries will come together to discuss and discover new capabilities, best practices, trends and techniques in omni-channel marketing, commerce, personalization, mobile and customer analytics.

Peter will be one of a few selected influencers invited as subject matter experts to enable conference attendees to gain a deeper understanding of how cognitive technology can positively influence customer engagement, specifically as it relates to the marketing and commerce professions.