B2B relationships now insight-based, ensuring a better shopper experience. Commercial Director
Fast Moving Consumer Goods Manufacturer undergoing significant internal and external structural chnag, with six business unit’s being rationalized into two against a backdrop of recession and consumer change.
To move business from transactional to insight-based B2B relationship with major retailers whilst retaining and growing sales.
‘One way of working’ adopted by the business including single customer management language; Gained 3 year deals with two leading retailers through increased range and exclusivity. Co-created joint business splasm accepted as the working documents for the main FMCG retailers. Private label deal with key European retailer. Year one ROI OF 7:1.