,

A new year, and a new associate – building our capabilities and our credentials

We are pleased to announce the appointment of Steve Alderman as a senior associate to the team at Customer Attuned to build our credentials in procurement across a variety of impor… Read more
, ,

Look at your customer segments, can you see the value?

Look at your customer segments, can you see the value? Where is the growth? Who are the top spenders? How do you classify them? How do you get them to spend more? This is what customer v… Read more
, , , , , , ,

9 Live Chat Benefits for B2B (Infographic)

When it comes to dealing with customer requests and complaints, speed is of the essence. Or, at the very least it should be. Research shows that the average time for customer servic… Read more
, , , ,

How Customer Behaviour is Changing – Disruption at Every Turn

Director of Customer Attuned, Peter Lavers, blog has been featured in Just Marketing, February edition. “Reading the SAS / Futurum “Experience 2030” report made me think… Read more
, , , , , ,

Getting Agile really working outside of IT requires culture change

The term Agile Working is being used within more & more businesses. Although loosely defined, it generally refers to a more flexible and pacey way of working. In this post, I sh… Read more
, , , , , , , , ,

Customer Experience: Digital or Human?

Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’. Reading the SAS / Futurum “Experience 2030” report about how “consumers don’t just use digi… Read more
, , , , , , , ,

Consumer Loyalty 2030

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more
, , , ,

The need for analysts to have improved commercial awareness

I have mentioned before that analysts benefit from stronger commercial awareness. But what do I mean by this term? The easiest way to explain is to set it in context. A lack of commer… Read more
, , , , , , , , , , , , , , ,

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
, , , , ,

Six barriers to meaningful Customer Value Analysis – and how to get over them

There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more