, , , , , , , , , , , , , , ,

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
, , , , ,

Six barriers to meaningful Customer Value Analysis – and how to get over them

There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more
, , , , , , , ,

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more
, , , , , , , , ,

Think 2019

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more
, , , , , , , , ,

It must be Christmas – receive a free copy of Managing Distributors as Partners

Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business. In our… Read more
, , , , , , ,

What is the customer reaction to GDPR telling us about our data culture?

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more
, , , , , , , , , ,

Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more
, , ,

Communicating GDPR within your business

In another guest blog from our friend and associate Paul Laughlin, we turn our attention towards the looming General Data Protection Regulation (GDPR) reforms of data protecti… Read more
, , , , , , , , ,

Peter Lavers featured in Dimension Data blog on Location-based Services

Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exact… Read more