Customer Value Management Archives

How well do you manage customer value?

In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more

May 6, 2022/by David Brown

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Digital, Leadership, Marketing, News, Retail, Strategy

Truth Loyalty Webinar with Peter Lavers

Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth. It was a wide-ranging discussion co… Read more

July 7, 2021/by Peter Lavers

B2B Trust, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Digital, Leadership, Marketing, News

Onalytica Interview with Peter Lavers

I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace. In the interview I’m asked about how I became rec… Read more

June 15, 2021/by Peter Lavers

CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Leadership, Marketing, News

Truth Loyalty Webinar

Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST. You are invited to join Truth’s CEO Amanda Crom… Read more

May 18, 2021/by Ellie Luk

AI, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing, News

SAS Global Forum

The SAS Global Forum is an event that brings together the most curious minds in analytics and data science. It is a must for anybody interested in being more insight-led as a busines… Read more

May 13, 2021/by Peter Lavers

B2B Customer Management, B2B Trust, Blog, CRM, CRM Publications, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Financial Services, Leadership, Marketing, News

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

February 3, 2021/by Peter Lavers

Blog, Business Case Development, Change Management, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Customer Value Management, Digital, Digital Strategy, Distributor / Intermediary Management, People Capabilities, Sales Capability Development

Not making your targets? Don’t despair!

Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic. Some won’t make it. Falling sales and profits? Many are… Read more

May 11, 2020/by Peter Lavers

Blog, Customer Value Management, Customer Value Segmentation

Look at your customer segments, can you see the value?

Look at your customer segments, can you see the value? Where is the growth? Who are the top spenders? How do you classify them? How do you get them to spend more? This is what customer v… Read more

February 25, 2020/by Gary Lunt

AI, B2B Trust, Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Value Management, Digital, Interdependence, Marketing, Strategy, Trust, Trust Talks

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more

December 17, 2019/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management Systems, Customer Value Management

Six barriers to meaningful Customer Value Analysis – and how to get over them

There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more

December 17, 2019/by Paul Weston