Customer Value Management Archives

Blog, Business Case Development, Change Management, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Customer Value Management, Digital, Digital Strategy, Distributor / Intermediary Management, People Capabilities, Sales Capability Development

Not making your targets? Don’t despair!

Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic. Some won’t make it. Falling sales and profits? Many are… Read more

May 11, 2020/0 Comments/by Peter Lavers

Blog, Customer Value Management, Customer Value Segmentation

Look at your customer segments, can you see the value?

Look at your customer segments, can you see the value? Where is the growth? Who are the top spenders? How do you classify them? How do you get them to spend more? This is what customer v… Read more

February 25, 2020/0 Comments/by Gary Lunt

AI, B2B Trust, Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Value Management, Digital, Interdependence, Marketing, Strategy, Trust, Trust Talks

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more

December 17, 2019/0 Comments/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management Systems, Customer Value Management

Six barriers to meaningful Customer Value Analysis – and how to get over them

There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more

December 17, 2019/0 Comments/by Paul Weston

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more

January 31, 2019/0 Comments/by Peter Lavers

B2B Trust, Blog, CRM, CRQ Assessment, CRQ NPS, Customer Centricity, Customer Experience Improvement, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Proposition Development, Customer Relationship Strategy, Customer Value Management, News, Planning, Relationship Quality, Trust

What Will Your Customer Relationship Quality Be In 2019?

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

January 11, 2019/0 Comments/by Peter Lavers

CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, News, Relationship Quality, Strategy

Think 2019

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more

January 6, 2019/0 Comments/by Mark Hollyoake

Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Information Planning, Customer Value Management, Distributor / Intermediary Management, Distributor Management, Distributor Management & Development, Marketing

It must be Christmas – receive a free copy of Managing Distributors as Partners

Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business. In our… Read more

December 20, 2018/0 Comments/by Mark Hollyoake

Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Information Planning, Customer Management Systems, Customer Value Management, Marketing

What is the customer reaction to GDPR telling us about our data culture?

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more

October 26, 2018/0 Comments/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Digital, Insight Based Selling, Marketing

Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more

June 18, 2018/0 Comments/by Peter Lavers