Customer Management Systems Archives

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Digital, Leadership, Marketing, News, Retail, Strategy

Truth Loyalty Webinar with Peter Lavers

Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth. It was a wide-ranging discussion co… Read more

July 7, 2021/by Peter Lavers

B2B Trust, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Digital, Leadership, Marketing, News

Onalytica Interview with Peter Lavers

I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace. In the interview I’m asked about how I became rec… Read more

June 15, 2021/by Peter Lavers

AI, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing, News

SAS Global Forum

The SAS Global Forum is an event that brings together the most curious minds in analytics and data science. It is a must for anybody interested in being more insight-led as a busines… Read more

May 13, 2021/by Peter Lavers

B2B Customer Management, B2B Trust, CRM, Customer Experience Improvement, Customer Management Systems, Customer Relationship Strategy, Key Account Management, Marketing, News, Sales Development, Trust

Salesforce Gratitude Campaign

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more

December 10, 2020/by Ellie Luk

AI, Blog, CRM, Customer Experience Improvement, Customer Management, Customer Management Systems, Digital, Digital Strategy

9 Live Chat Benefits for B2B (Infographic)

When it comes to dealing with customer requests and complaints, speed is of the essence. Or, at the very least it should be. Research shows that the average time for customer servic… Read more

February 24, 2020/by customerattuned

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management Systems, Customer Value Management

Six barriers to meaningful Customer Value Analysis – and how to get over them

There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more

December 17, 2019/by Paul Weston

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more

January 31, 2019/by Peter Lavers

B2B Trust, Blog, CRM, CRQ Assessment, CRQ NPS, Customer Centricity, Customer Experience Improvement, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Proposition Development, Customer Relationship Strategy, Customer Value Management, News, Planning, Relationship Quality, Trust

What Will Your Customer Relationship Quality Be In 2019?

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

January 11, 2019/by Peter Lavers

CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, News, Relationship Quality, Strategy

Think 2019

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more

January 6, 2019/by Dr Mark Hollyoake

Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Information Planning, Customer Management Systems, Customer Value Management, Marketing

What is the customer reaction to GDPR telling us about our data culture?

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more

October 26, 2018/by Peter Lavers