Customer Management Systems Archives - Page 3 of 3

B2B Customer Management, Customer Centricity, Customer Information Planning, Customer Journey Mapping, Customer Management Systems, Customer Proposition Development, Customer Relationship Strategy, Digital Strategy, Strategy

Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more

July 2, 2015/by Benjamin Tresham

B2B Trust, Building Your Capability & Competency Framework, Business Case Development, Business Requirements Definition, CRM, CRM Readiness, Customer Management Systems, Customer Proposition Development, Intermediary / Broker Management and Development, Key Account Management, MBTI for Sales, Planning

CRM Steps for Success – Managing Expectations, Part 5 of 7

Many CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more

May 1, 2015/by Dr Mark Hollyoake

Building Your Capability & Competency Framework, Business Requirements Definition, CRM, CRM Readiness, Customer Management Systems

CRM steps for success – Part 2 of 7

In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more

May 1, 2015/by Dr Mark Hollyoake

Building Your Capability & Competency Framework, Business Requirements Definition, CRM, CRM Readiness, Customer Management Systems

CRM Steps for Success – Plotting the Journey Part 4 of 7

People remember how they feel, not how well they were processed Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more

April 28, 2015/by Dr Mark Hollyoake

Building Your Capability & Competency Framework, Business Case Development, Business Requirements Definition, CRM, CRM Readiness, Customer Management Systems

CRM Steps for Success – What’s in it for me? Part 6 of 7

Human beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more

April 28, 2015/by Dr Mark Hollyoake

B2B Customer Management, Building Your Capability & Competency Framework, Business Case Development, Business Requirements Definition, CRM, CRM Readiness, Customer Management Systems

CRM Steps for Success – Making the case for change – Part 3 of 7

Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more

April 21, 2015/by Dr Mark Hollyoake

B2B Customer Management, Building Your Capability & Competency Framework, Business Requirements Definition, CRM, CRM Readiness, Customer Management Systems

CRM Steps for success – Part 1 of 7

Tweet to @MarkHollyoake // According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more

April 7, 2015/by Dr Mark Hollyoake

Business Requirements Definition, CRM Publications, CRM Readiness, Customer Management Systems, Publications

CRM – 6 Steps for Success

Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effect… Read more

March 1, 2015/by Dr Mark Hollyoake

B2B Customer Management, Building Your Capability & Competency Framework, Business Requirements Definition, CRM, CRM Readiness, Customer Management Systems

CRM Steps for Success, Part 1 of 7

According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more

February 28, 2015/by Benjamin Tresham

B2B Customer Management, Building Your Capability & Competency Framework, CRM Readiness, Customer Management Systems, Distributor / Intermediary Management, Distributor Management & Development, Insight Based Selling, Intermediary / Broker Management and Development, Joint Business Planning, Key Account Management, Planning, The Great Debate, Trust

The Great Debate (1) – Strategy and Planning at the Churchill War Rooms

The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster. Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more

November 13, 2013/by Ellie Luk