In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more
CRM Steps for Success – Managing Expectations, Part 5 of 7
Many CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more
/by Dr Mark HollyoakeCRM steps for success – Part 2 of 7
In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more
/by Dr Mark HollyoakeCRM Steps for Success – Plotting the Journey Part 4 of 7
People remember how they feel, not how well they were processed
Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more
/by Dr Mark HollyoakeCRM Steps for Success – What’s in it for me? Part 6 of 7
Human beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more
/by Dr Mark HollyoakeCRM Steps for Success – Making the case for change – Part 3 of 7
Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more
/by Dr Mark HollyoakeCRM Steps for success – Part 1 of 7
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According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more
/by Dr Mark HollyoakeCRM – 6 Steps for Success
Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effect… Read more
/by Dr Mark HollyoakeCRM Steps for Success, Part 1 of 7
According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more
/by Benjamin TreshamThe Great Debate (1) – Strategy and Planning at the Churchill War Rooms
The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster.
Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more
/by Ellie LukCONTACT US
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Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ