Writing Business in Insurance — It’s All About Attitude
We have recently been working with a couple of clients to help develop the capability of their sales/business development teams to help improve the acquisition of new, profitabl… Read more
Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
Account Management in Financial Services – Expert Salesmen or Experts Who Can Sell?
How good are you at selling and managing relationships within an expert-led industry?
In this article, we look at the role of the sales and/or account management team in creating a… Read more
Building Better B2B Relationships-
