What B2B Industry Leaders are saying about Trust
Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
Embedded Trust Insights
Achieving embedded trust within your organisation brings many rewards – customer retention and profitability among them. Read our blogs and articles on Embedded Trust.
Taking trust for granted is not a neutral option
Trust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more
Trust – a small but enormously important word
At the centre of our Customer Attuned model of B2B customer management lie three words – trust, interdependence and equitability. It could be argued that the most important of the… Read more
building a culture of customer centricity based on B2B Trust
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