Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more
We have recently been working with a couple of clients to help develop the capability of their sales/business development teams to help improve the acquisition of new, profitabl… Read more
https://customerattuned.com/wp-content/uploads/2019/06/shutterstock_694253248-2.jpg469704Alan Thompsonhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngAlan Thompson2019-06-21 09:00:592019-06-17 14:03:41Writing Business in Insurance — It's All About Attitude
Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers.
He has been featured on Fit Small Business’s Top Customer… Read more
https://customerattuned.com/wp-content/uploads/2019/01/Customer-Service-influencer.png303350Peter Lavershttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngPeter Lavers2019-06-21 08:51:272019-06-21 08:51:27Peter Lavers included in Top Customer Service Influencer List 2019
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
https://customerattuned.com/wp-content/uploads/2019/06/shutterstock_605124179-2.jpg469704Alan Thompsonhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngAlan Thompson2019-06-13 09:00:052019-06-13 10:41:49Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”
Key Account Management (KAM) is one of the most enduring buzz-phrases in UK pharma. Such has been the fervour around the sector’s adoption of KAM that one could be forgiven for th… Read more
https://customerattuned.com/wp-content/uploads/2019/06/shutterstock_304366739-2.jpg469704David Southernhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDavid Southern2019-06-10 12:24:162019-06-10 12:24:16Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors
At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more
https://customerattuned.com/wp-content/uploads/2019/06/shutterstock_1067105606-2.jpg470704John O'Connorhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngJohn O'Connor2019-06-06 11:45:472019-06-10 11:11:28Trusted Relationships = Consistently Good Service
“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioner… Read more
https://customerattuned.com/wp-content/uploads/2019/05/shutterstock_1150617275-2.jpg469704John O'Connorhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngJohn O'Connor2019-05-23 09:00:452019-05-23 14:00:03Why are Trust and Commitment so Important in B2B?
One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’.
T… Read more
To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business.
Annette & Peter have shared useful tips on… Read more
https://customerattuned.com/wp-content/uploads/2019/05/shutterstock_457223893-2-2.jpg354704Paul Laughlinhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngPaul Laughlin2019-05-17 09:00:412019-05-17 09:43:59Don’t Neglect the Political Dimension of Applying Analytics or Insight
Spirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more
https://customerattuned.com/wp-content/uploads/2019/05/shutterstock_572121190-2.jpg469703Gary Lunthttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngGary Lunt2019-05-13 11:13:032019-05-13 13:28:34Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way
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