How do I know how much my business is trusted?
Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more
What B2B Industry Leaders are saying about Trust
Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
/by Dr Mark HollyoakeTaking trust for granted is not a neutral option
Trust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more
/by Benjamin TreshamRehabilitating the word ‘equitable’ in B2B customer relationships
In the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more
/by Peter LaversInterdependence in B2B customer management – what do we mean?
The Oxford English Dictionary’s definition of interdependence is (unsurprisingly): “depend on each other”, yet until recently we saw little evidence of t… Read more
/by Chris HuddBuilding Interdependence in B2B Customer/Supplier Relationships
Within B2B, customers and suppliers are increasingly recognising levels of interdependence along the entire value chain as they come together to create a product or service.
Hi… Read more
/by Dr Mark HollyoakeTrust – a small but enormously important word
At the centre of our Customer Attuned model of B2B customer management lie three words – trust, interdependence and equitability. It could be argued that the most important of the… Read more
/by Chris HuddThe Trust Factor in B2B Client Relationship Management
Trust an oft-quoted word related to many elements of the B2B relationship. Significant bodies of research point to its importance, yet skirt around it. We think it’s a core pillar… Read more
/by Dr Mark HollyoakeThe Great Debate (3) – What B2B and B2C can learn from each other?
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more
/by Ellie Luk
Building Better B2B Relationships-
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CUSTOMER ATTUNED
Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ
Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ
