Trusted Relationships = Consistently Good Service
At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more
Why are Trust and Commitment so Important in B2B?
“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioner… Read more
Providing Leadership Through Change & Uncertainty – 28th March, Edinburgh
Join the Customer Attuned team for our Providing Leadership Through Change & Uncertainty event, featuring real case studies, success stories and ideas from top industry le… Read more
2019 – The Growth of Trust as a Core B2B Relationship Driver
“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutua… Read more
It must be Christmas – receive a free copy of Managing Distributors as Partners
Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business.
In our… Read more
What is the customer reaction to GDPR telling us about our data culture?
I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more
Using your Relationship Experience to Build Trust
Using your Relationship Experience to Build Trust
A lot has been written about how the relationship experience creates competitive advantage in an increasingly commoditising… Read more
B2B Trust as business developer
Customer Attuned Director, Mark Hollyoake shares the research insights from his DBA on Trust within B2B Relationships at the forthcoming event:
Your Future in Partnership with… Read more
How to use Trust DNA™ for Business Development
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
Trust Talk – “Trust as an element of Customer Development”
Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
